Project Purpose 

We are passionate about business sustainability and would like to know how to make a difference. We seek to explore the real world business terrains and drive change towards sustainability from within.

​

​

Project Goal

Our goal is to create a road trip experience project, in search of real world case studies in nearly every industry in Taiwan that illustrate the key lessons of business sustainability applicable to IBA students.

​

​

Project Objective 

To conduct a study on how a businesses strive to meet the Triple Bottom Line- Profit, People and Planet. The result will be shared via social media in the forms of collaborative writing, interviews and video logs within 18 weeks/ 126 days.

​

​

Project Structure

We will do in-depth interviews or internships so that we can understand how the SME or corporation strives to meet the Triple Bottom Line- Profit, People and Planet. At the end of the interview or internship, we should have a significant list of information for sharing purposes. This is a win-win solution for both parties: we have the opportunity to gain information that makes us real-world ready, and for SME or corporation can gain relevant feedback on their product or services and processes and free marketing platform from us.